Automotivelogistics: Chinese OEMs gain market share in UK and EU automotive markets as industry calls on policymakers to ensure fair competition

Published by automotivelogistics.media

Chinese-owned brands including BYD, MG and Jaecoo accounted for nearly 20% of new UK vehicle registrations in the first seven months of 2026BYD

Chinese-owned OEMs are aggressively expanding into Europe, and the market share held by Chinese brands has grown dramatically in a very short period of time – in markets across the continent. But different policies towards imports from China have prompted these OEMs to adapt their strategies to different markets, such as the UK and the EU – where stricter EV tariffs in the EU have encouraged a more hybrid-first approach, in comparison with the UK’s more lenient tariff structure, which has helped facilitate greater market penetration for Chinese EV brands. As European OEMs fight to compete with new entrants from China, industry leaders have turned to policymakers to ensure that regulations support a level playing field between domestic manufacturers and those from China.